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Case Study · Aviation · SEO

+40.3%
Active Users Growth — Aviation Brand.

Over six months in the aviation sector, organic search became the highest quality traffic channel — driving 44.18% of all users with a 4 minute 53 second average engagement time, the longest of any source.

Client
Aviation Brand
Industry
Aviation
Service
SEO
Also
Organic Growth
Headline Result
LIVE
+40.3%
Active Users Growth
+62.3%
New Users Growth
4m 53s
Organic Average Engagement Time
13K
Total Active Users in Period
The Challenge

The problem we were brought in to solve —
for Aviation Brand.

An aviation brand needed to grow its organic presence in a specialised sector where search queries are highly specific and the audience — aviation professionals, operators, and enthusiasts — is discerning. Volume alone was not the goal; the business needed quality traffic from the right visitors.

Aviation Brand
Aviation
ClientAviation Brand
IndustryAviation
ServiceSEO
Service 2Organic Growth
What We Did

The approach that delivered the result —
for Aviation Brand.

SEOOrganic Growth

We built a targeted SEO programme around the specific search behaviours of the aviation audience: technical queries, regulatory topics, product and service searches, and industry news. Content was produced to the high standard the audience expected, and technical SEO improvements ensured the site could be properly crawled and indexed across its full content estate.

The Results

What the numbers looked like —
when we were done.

+40.3%
Active Users Growth
+62.3%
New Users Growth
4m 53s
Organic Average Engagement Time
13K
Total Active Users in Period

Over six months, active users grew by 40.3% to 13,000 total in period. New users grew by 62.3%. Organic search drove 44.18% of all users with an average engagement time of 4 minutes 53 seconds — the longest of any acquisition channel — demonstrating exceptional audience quality and content relevance.

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