What is an LLM audit?
An LLM audit looks at how large language models — ChatGPT, Claude, Perplexity and the systems behind Google’s AI Overviews — actually read your website. We feed your content to those models the same way they encounter it in the wild, then study what comes back. Did they understand what your business does? Did they get your services right? Could they cite you accurately if someone asked a question you should be the answer to?
This is a different exercise from a traditional SEO audit. A conventional audit measures the things Google’s crawler cares about: page speed, crawl errors, keyword placement, backlinks. An LLM audit measures comprehension. It asks whether a machine reading your page can extract clean facts from it, connect them to your brand, and trust them enough to repeat them.
You get back an AI readiness score out of 100, a breakdown of how each major platform handled your content, a list of the structural gaps holding you back — missing schema, ambiguous phrasing, facts that contradict each other across pages — and a prioritised set of fixes. It takes us 48 hours, it costs nothing, and we do not need access to your site to run it.
Why it matters
ChatGPT, Claude and Perplexity now answer questions by drawing on web sources and citing them. When your business is one of those citations, you get in front of a buyer at the exact moment they are deciding — often before they have visited a single website. When you are not, a competitor is, and you never see it happen.
Most UK businesses have never checked. They assume that ranking well on Google means AI systems understand them too, and that is frequently untrue: a page can rank on page one and still be almost unusable to a language model. The audit is free precisely because the first useful thing we can do for you is show you where you actually stand.
How AI Systems Read Different Than Google
Traditional search engines and AI systems interpret content in fundamentally different ways. Your page might rank well on Google but be invisible to ChatGPT.
- Keywords in title and headings
- Backlink profile and domain authority
- Page speed and mobile usability
- Visible text content
- Structured data (schema markup)
- Entity relationships and context
- Factual accuracy and consistency
- Semantic meaning, not just keywords
A page optimized for Google's keyword-crawling algorithm may completely fail with AI systems that rely on semantic understanding, schema markup, and factual consistency. An LLM audit reveals exactly which of these AI-specific signals are missing from your content — and how to fix them before your competitors do.
What the Audit Covers
A complete analysis of how major AI systems understand and extract your content.
Platform-Specific Analysis
How ChatGPT, Claude, Perplexity and Google AI Overviews each see your content
Content Extraction
Which content gets extracted accurately, which gets misunderstood, where AI fails
Structure & Schema
Missing schema markup, incorrect implementation, and improvements needed
AI Readiness Score
0-100 score showing your overall optimization for AI systems
Citation Potential
How likely each LLM is to cite your content in AI-generated answers
Recommendations
Prioritised action plan to improve your AI visibility and citations
How It Works
Request Audit
You submit your website URL
Analysis
We test your content with major LLMs
Score & Report
You receive AI readiness score within 48h
Consultation
We discuss findings and next steps
LLM Audit vs Traditional SEO Audit
Traditional SEO Audit
- ✓Optimizes for Google's ranking algorithm
- ✓Focuses on keywords and backlinks
- ✓Measures success by SERP position
- ✓Uses Search Console and rank trackers
- ✓Citation by websites only
LLM Audit (What We Do)
- ✓Optimizes for how AI systems cite you
- ✓Focuses on content extraction and context
- ✓Measures success by AI citations
- ✓Analyzes ChatGPT, Claude, Perplexity
- ✓Citation in AI-generated answers
What You'll Learn
AI Readiness Score
Your current optimization level for AI systems
Platform Breakdown
Detailed scores for ChatGPT, Claude, Perplexity, and others
Actionable Fixes
Prioritised list of improvements ranked by impact
Frequently Asked Questions
Get Your Free LLM Audit Today
See your AI readiness score. Discover how ChatGPT, Claude and Perplexity see your content. Get actionable recommendations to improve AI visibility.
No credit card required. Results in 48 hours.