Case Studies

Results that speak for themselves

Real projects, real numbers. Here's how we've helped London businesses grow through technical SEO and bespoke web development.

Financial ServicesTechnical SEOContent StrategyCore Web Vitals

Organic Traffic +218% for a London FinTech Startup

How we took a Series A fintech from near-zero organic presence to 18,000 monthly visitors in 8 months through technical SEO and content strategy.

+218%

Organic traffic growth

142 → 891

Keywords in top 10

Lighthouse performance

8 months

Timeframe

“Bess Damm didn't just improve our rankings — they rebuilt the technical foundation our content needed to perform. We now rank on page one for terms our competitors have owned for years.”

— Head of Growth, Series A FinTech, London

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Legal ServicesWeb DevelopmentTechnical SEOStructured Data

0 to Page One: Full Website Rebuild for a London Law Firm

We rebuilt a struggling law firm's website from scratch — new Next.js architecture, structured data, and a content strategy that captured 40+ high-value legal keywords.

0 → 34

Organic leads/month

Keywords on page 1

1.2s

Page load time

6 months

Timeframe

“We went from relying entirely on referrals to getting qualified enquiries through Google every week. The website Bess Damm built is the best investment we've made in years.”

— Managing Partner, Boutique Law Firm, London

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E-commerce / FashionCore Web VitalsTechnical SEOPerformance Optimisation

Core Web Vitals Fix Lifts E-commerce Revenue +31%

A Shopify-based fashion retailer was losing rankings and sales due to poor Core Web Vitals. We diagnosed and fixed the issues — and watched revenue climb.

+31%

Revenue increase

6.1s → 1.8s

LCP improvement

−24%

Bounce rate drop

10 weeks

Timeframe

“We knew our site was slow but didn't realise how much it was costing us. After Bess Damm's work, our conversion rate went up noticeably within weeks. The ROI was immediate.”

— Founder, Fashion E-commerce Brand, London

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Software / SaaSSEO RetainerTechnical SEOContent StrategySEO Tooling

SaaS Marketing Site: 12-Month SEO Retainer Delivers 4× Organic Pipeline

A B2B SaaS company needed SEO to become a reliable acquisition channel. After 12 months of technical SEO and content strategy, organic became their top-performing channel.

4×

Organic pipeline growth

12 → 51/month

MQLs from organic

68% in top 5

Target keywords ranking

12 months

Timeframe

“Bess Damm became a true extension of our marketing team. They didn't just do SEO — they built us tooling, reported on what actually mattered, and helped us make better product decisions based on search data.”

— VP Marketing, B2B SaaS Company, London

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