What Does an SEO Consultant Actually Do?
An SEO consultant analyses your website, your competitors, and your target customers — then builds a strategy to close the gap between where you currently rank and where your buyers are searching. A good SEO consultant does not just tell you what is wrong. They fix it.
At NetTrackers, our SEO consulting services combine technical expertise, content strategy, and authority building into a single joined-up campaign. Whether you need a one-off SEO audit, a technical SEO review, or an ongoing SEO services partner, we provide the full picture.
Start With a Free SEO AuditWhat's the Difference Between an SEO Consulting Company and an Agency?
The answer depends on what you're asking for. A traditional SEO consultant is often a solo operator — knowledgeable, affordable, but limited. They can tell you what's wrong with your SEO and why it's hurting your rankings. What they usually cannot do is fix it all.
An agency has the full team — technical specialists, content writers, link builders, analysts. But agencies often treat every client as a project to upsell, and your consultant gets lost in the handoff between departments.
NetTrackers operates as an SEO consulting company with an in-house team. You get a dedicated consultant who sets strategy and understands your business, paired with specialists who execute across every SEO discipline. No handoffs between strangers. No scope creep. Just a clear strategy, transparent execution, and monthly results you can measure in leads — not just traffic.
Whether you need consulting on a specific problem or a full ongoing SEO consulting engagement, we work the same way: start with an audit, agree on a strategy tied to your revenue goals, then execute it with accountability.
Solo Consultant
- • Affordable
- • Knowledgeable
- • Limited execution capacity
- • Often strategic advice only
Traditional Agency
- • Full team depth
- • Broad capabilities
- • Can get lost in handoffs
- • Higher costs, variable attention
Every Type of SEO Consulting. One Joined-Up Strategy.
Whether you need technical SEO consulting, local SEO advice, or a full-service SEO consultant engagement, we have the expertise and the team to deliver it.
Technical SEO Consulting
We audit your entire technical infrastructure — crawl paths, indexing, Core Web Vitals, schema markup, and site architecture — then implement fixes that remove the blockers preventing Google from ranking your pages.
- Site crawl & indexability audit
- Core Web Vitals optimisation
- Schema markup implementation
- Mobile-first technical review
- Canonical & redirect fixes
Local SEO Consulting
For London and UK businesses serving a geographic area, local SEO consulting targets the searches that turn into phone calls and footfall. We optimise your Google Business Profile, build local citations, and get you into the local pack.
- Google Business Profile optimisation
- Local citation building & cleanup
- Near-me query targeting
- Location page creation
- Review strategy & management
Ecommerce SEO Consulting
Ecommerce SEO has specific requirements: product page optimisation, category architecture, faceted navigation, structured data for products, and managing crawl budget. Our ecommerce SEO consultants understand all of it.
- Product & category page SEO
- Structured data for products
- Faceted navigation strategy
- Crawl budget management
- Ecommerce content strategy
SEO Audit & Strategy
Our SEO audit service goes beyond a technical checklist. We analyse your competitive landscape, keyword opportunity, content gaps, and authority profile — then deliver a prioritised roadmap tied to revenue impact.
- Full technical SEO audit
- Competitor gap analysis
- Keyword opportunity mapping
- Content gap identification
- Prioritised action roadmap
Content SEO Consulting
Content is where most SEO campaigns win or lose. We build topic clusters targeting decision-stage queries, structure content for AI Overviews, and ensure every piece of content earns authority rather than just adding volume.
- Topic cluster architecture
- Decision-stage content strategy
- AI Overview optimisation
- Content brief creation
- Existing content refresh
B2B SEO Consulting
B2B buying cycles are long and research-heavy. Our B2B SEO consulting targets the queries your buyers use throughout the funnel — from early research to vendor comparison — positioning your brand at every decision point.
- B2B keyword intent mapping
- Long-tail commercial targeting
- Thought leadership SEO
- LinkedIn & organic alignment
- Lead attribution from organic
What Makes Our SEO Consulting Different
Lead-focused, not traffic-focused
We track enquiries, calls, and contact form submissions from organic search — not just ranking positions and session counts. The metric that matters is the one that tells you whether your business is growing.
A full team, not a solo consultant
Our SEO consulting services are backed by specialists in technical SEO, content strategy, link building, and analytics. You get the breadth of an agency with the strategic focus of a dedicated consultant.
No jargon, no vanity reporting
Every monthly report is written to be understood by a business owner, not an SEO specialist. We explain what we did, why we did it, and what it produced — in plain language.
Transparent, honest timelines
We tell you honestly how long results will realistically take for your market and your starting point. We do not promise page one in thirty days. We promise a strategy that compounds.