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Case Study · Free Tool · SEO

+369.9%
Active Users Growth — Countingword.com.

A free marketing tool with untapped SEO potential. Over 12 months we drove 79,000 active users — 87.4% coming entirely from organic search.

Client
Countingword.com
Industry
Free Tool
Service
SEO
Also
Content Marketing
Headline Result
LIVE
+369.9%
Active Users Growth
79K
Active Users
87.4%
Traffic from Organic Search
+373.9%
New Users Growth
The Challenge

The problem we were brought in to solve —
for Countingword.com.

Countingword.com is a free word counting tool with a clear use case and a broad potential audience — but it was failing to capture the organic search traffic it deserved. Despite being a useful, fast, and free tool, it was not ranking for the queries its users were actively searching.

Countingword.com
Free Tool
ClientCountingword.com
IndustryFree Tool
ServiceSEO
Service 2Content Marketing
Service 3Growth
What We Did

The approach that delivered the result —
for Countingword.com.

SEOContent MarketingGrowth

We implemented a focused SEO and content strategy built around the tool's core use cases. On-page optimisation, structured data, and landing page refinements were the first phase. We then built a supporting content layer around writing, editing, and word count queries that reinforced topical authority and captured long-tail demand.

The Results

What the numbers looked like —
when we were done.

+369.9%
Active Users Growth
79K
Active Users
87.4%
Traffic from Organic Search
+373.9%
New Users Growth

Over 12 months, active users grew by 369.9% to 79,000. New users grew by 373.9%. Critically, 87.4% of all traffic now comes from organic search — turning a free tool into a sustainable, self-sustaining SEO asset with no paid acquisition spend.

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