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Case Study · Local SEO · Fitness · London

Full Capacity
in 3 Months for a Fitzrovia Personal Training Studio.

Tempo Performance PT had a great studio and no local visibility. We ran a targeted Local SEO campaign. Top 5 on Google Maps in 60 days. Full capacity in 3 months.

Client
Tempo Performance PT
Industry
Personal Training
Location
Fitzrovia, London
Timeline
3 months
Headline Result
LIVE
+164.9%
Profile Search Appearances
Day 0Day 90
+87.0%
Profile views
+61.4%
Directions
Top 5
Maps · 60 days
The Client

Meet Tempo Performance PT

A private, appointment-only personal training studio in the heart of Fitzrovia, London. Founded by Julian Ernst, it operates from a bespoke studio on Hallam Street — state-of-the-art equipment, 1-to-1 coaching, no gym floor noise and no distractions.

The kind of personal training experience London professionals are willing to pay a premium for. The studio was excellent. The problem was that almost nobody local knew it existed.

Premium studio. Excellent product. Invisible to the postcode.
Tempo Performance PT
Private 1-to-1 personal training
IndustryPersonal Training
StudioHallam Street, Fitzrovia
FounderJulian Ernst
ModelAppointment-only · Premium
OutcomeFull capacity · 3 months
The Problem

One of London's most competitive postcodes —
and zero map visibility

Before NetTrackers
0
Top-5 map appearances
For the searches their ideal clients were making.
Map pack visibilityHidden
No local pack presence in Fitzrovia. None.

Fitzrovia sits between Marylebone, Soho and Bloomsbury — one of the most competitive postcodes in London for personal training and fitness.

Corporate professionals, high-net-worth residents and serious fitness clients are all searching Google for PTs in the area every single day.

Tempo Performance was not appearing in those searches. No Google Maps visibility. No local pack presence. A great product with no local search footprint in a postcode full of potential clients actively looking for exactly what it offered.

What We Did

A focused Local SEO campaign —
not a content overhaul

The priority was clear from day one: get the studio visible on Google Maps for the searches its ideal clients were making.

01GBP

Optimised the Google Business Profile

Every element of the Google Business Profile was rebuilt — service structure, category signals, opening hours, photography and a description that reflected the premium, appointment-only nature of the studio.

GBP optimisationService structureCategory signals
02Citations

Built local citation consistency

We built consistency across the directories and platforms that matter for fitness businesses in London, cleaned up conflicting NAP information and strengthened the local authority signals Google uses to rank the map pack.

NAP consistencyLocal citationsDirectory cleanup
03Reviews

Built the review velocity

In personal training, a Google rating and a set of detailed client reviews is the difference between a profile someone calls and one they scroll past. We built a structured review programme that captured the right reviews from the right clients.

Review velocityReview promptsResponse strategy
04Maps

Cracked the local map pack

GBP, citations and reviews compounding together — Google began surfacing the studio in the map pack for Fitzrovia personal training searches. Within 60 days, Tempo Performance was ranking Top 5 on Maps for its primary keyword.

Local packMap rankingProximity signals
What Happened — 60 to 90 Days Later

From invisible to full capacity

Three numbers from Google Business Profile that changed the studio's commercial reality.

Profile Appearances
+0.9%
Profile search appearances
Profile Views
+0.0%
Business profile views
50
Before
+87%
After
Direction Requests
+0.4%
People physically navigating to the studio
BEFORE
→
AFTER
“

A premium studio in one of London's most competitive fitness postcodes —
from invisible to full in three months.

+29.6% overall profile interactions. Top 5 on Google Maps for the primary keyword in 60 days. Full capacity by month three.

The Point

Julian did not need more marketing.
He needed to be visible.

Local SEO is not about traffic numbers or keyword rankings on a spreadsheet. It is about making sure the right person, in the right area, at the right moment, finds your business instead of a competitor's.

That is what happened here.

Free Local SEO Audit

Running a local fitness or wellness business
that should be busier than it is?

We will audit your Google Business Profile, your local citations and your map pack visibility — and show you exactly what would change. Free. 24-hour reply.

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