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Case Study · E-Commerce · SEO

+269%
Organic Traffic Growth — Hey Mary Jane.

We built the entire SEO foundation for Hey Mary Jane from scratch. Starting with zero backlinks, zero referring domains and zero revenue from organic — we turned search into their primary revenue driver.

Client
Hey Mary Jane
Industry
E-Commerce
Service
SEO
Also
Link Building
Headline Result
LIVE
+269%
Organic Traffic Growth
0 → 2,900
Backlinks Built
0 → 261
Referring Domains
99/100
Site Health Score
The Challenge

The problem we were brought in to solve —
for Hey Mary Jane.

Hey Mary Jane launched with a brand new domain — zero backlinks, zero referring domains, zero organic traffic, and zero revenue from search. The brand needed a complete SEO foundation built from the ground up in a competitive e-commerce space.

Hey Mary Jane
E-Commerce
ClientHey Mary Jane
IndustryE-Commerce
ServiceSEO
Service 2Link Building
Service 3Growth from Zero
What We Did

The approach that delivered the result —
for Hey Mary Jane.

SEOLink BuildingGrowth from Zero

We designed and executed the full SEO strategy: technical foundations, on-page optimisation, content creation, and an extensive link building campaign. Every element was built with compounding growth in mind — from the site architecture to the content clusters to the link acquisition targets. Site health was driven to a near-perfect score.

The Results

What the numbers looked like —
when we were done.

+269%
Organic Traffic Growth
0 → 2,900
Backlinks Built
0 → 261
Referring Domains
99/100
Site Health Score

Organic traffic grew by 269% from baseline. We built 2,900 backlinks across 261 referring domains from zero. Site health reached 99/100. Organic search became the brand's primary revenue driver — delivering consistent monthly revenue where none had existed before.

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