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Case Study · Business · ORM

Page 1 → Page 10
Negative Articles PushedNext Generation Labs.

Next Generation Labs had damaging articles dominating page one of Google for their brand name. In three months we suppressed every negative result and replaced them with positive, accurate stories — restoring trust and reopening commercial opportunities.

Client
Next Generation Labs
Industry
Business
Service
ORM
Also
Reputation Management
Headline Result
LIVE
Page 1 → Page 10
Negative Articles Pushed
Page 1
Positive Stories Now Ranking
3 Months
Full Turnaround Timeframe
Reputation Restored
New Opportunities Opened
The Challenge

The problem we were brought in to solve —
for Next Generation Labs.

Next Generation Labs faced a critical online reputation problem. Damaging articles were ranking on page one of Google for their brand name — the first thing prospective partners, investors, and customers would see. Every commercial conversation started from a position of distrust.

Next Generation Labs
Business
ClientNext Generation Labs
IndustryBusiness
ServiceORM
Service 2Reputation Management
What We Did

The approach that delivered the result —
for Next Generation Labs.

ORMReputation Management

We designed and executed a comprehensive Online Reputation Management strategy. This involved creating and optimising authoritative positive content across multiple properties, building strategic links to accelerate the positive pages' rankings, and deploying technical suppression methods to push the negative results down through Google's results pages.

The Results

What the numbers looked like —
when we were done.

Page 1 → Page 10
Negative Articles Pushed
Page 1
Positive Stories Now Ranking
3 Months
Full Turnaround Timeframe
Reputation Restored
New Opportunities Opened

In three months, every negative article was pushed from page one to page ten or beyond. Positive, accurate stories now dominate the first page of results for the brand. Commercial opportunities that had been blocked by the reputational damage were reopened — restoring the business's ability to operate without the cloud of damaging search results.

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