The Challenge
The problem we were brought in to solve —
for Prospex.
Prospex is a youth charity that has worked in Islington since 2001 — a short walk from our own office in N7 — running youth hubs, skills and careers work, residentials, counselling and holiday programmes for ages 8 to 21.
A charity website is often treated as a simple job. It is not, because it has to serve three audiences who want completely different things and arrive in completely different states of mind: a young person or their parent working out what is on and whether they would feel out of place; a funder looking for evidence rather than adjectives; and someone who wants to volunteer or partner. None of the three can be buried to serve the others.
The Results