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Case Study · AI & SaaS · USA

108% More
Organic Traffic for a US AI Platform in 60 Days.

How NetTrackers took an AI compensation platform from 24 keywords to 183 — and 2 demo clicks to 47 — in just two months.

Client
Stello AI
Industry
AI / B2B SaaS
Location
Tampa, FL · USA
Timeline
60 days
Headline Result
LIVE
+108%
Organic Traffic Growth
Day 0Day 60
24→183
Keywords
2→47
Demo clicks
60
Days
The Client

Meet Stello AI

Stello AI is an AI compensation management platform built for HR teams. Based in Tampa, Florida, it replaces the spreadsheets most HR teams still use for salary planning, pay equity and budget modelling — with an AI agent that handles it all in one place.

Their customers are HR leaders at companies with 250 to 2,000 employees. The product is strong. The team is growing.

But when they came to us, almost nobody was finding them on Google.
SA
Stello AI
AI Compensation Platform
IndustryB2B SaaS · HR Tech
HeadquartersTampa, Florida
Target BuyerHR Leaders, 250–2K employees
StageGrowth · Enterprise
Started With UsQ1 2025
The Problem

Almost no one was finding
their best buyers' searches

Before NetTrackers
0
Keywords ranking
Total. Across the entire site.
Demo page clicks / month2

24 keywords ranking. Barely any traffic reaching the page where people book a demo.

For a B2B SaaS platform, that is a serious problem. The buyers who would love what Stello does are actively searching for it. They just were not finding Stello.

The compensation management software space has real competition. Standing still on SEO is not neutral — it means handing those searches to whoever invested in it first.

What We Did

A four-stage rebuild —
foundations to conversion

We did not chase quick wins. We worked from foundations up, in the order that compounds.

01Foundations

Fixed the technical groundwork

The site had technical issues that were limiting how much Google could crawl and understand. We fixed those first, then restructured the site architecture so it could scale as Stello adds new product pages.

Technical SEO auditCrawl optimisationSite architecture
02Strategy

Built the right keyword map

We built a keyword map around the terms HR leaders actually search when they are evaluating compensation tools — not broad SaaS terms that attract the wrong audience.

Buyer researchIntent mappingCompetitive gap analysis
03Execution

Rewrote core pages around buyer intent

We rewrote and restructured the core product and service pages around those keywords — pages that explain Stello to people actively searching for what Stello does.

Content rewriteOn-page optimisationInternal linking
04Conversion

Rebuilt the demo booking page

For a B2B SaaS product, the demo page is where everything either converts or does not. We rebuilt it specifically — copy, structure, and conversion logic.

Conversion designDemo page rewriteCTA optimisation
What Happened — 60 Days Later

From quiet to pipeline

Three numbers that changed in two months. Each one tells a different part of the same story.

Organic Traffic
+0%
Growth in 60 days
Keywords Ranking
0from 24
+159 new ranking terms
24
Before
183
After
The One That Matters
0from 2
Demo page clicks per month
BEFORE
→
AFTER
“

Going from 2 to 47 demo page clicks in two months is not a ranking improvement —
it is pipeline.

For a platform where each demo is a potential enterprise contract, that is the metric that matters.

The Point

Stello had a great product
and almost no organic visibility.

The buyers were out there searching. They just were not finding Stello.

Sixty days later, they were.

Free SEO Audit

Building a SaaS product and
struggling with organic search?

We will audit your site, identify the gaps, and show you exactly what we would do — before you commit to anything.

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