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Case Study · Business Directory · SEO Audit

40M+
Pages Identified and Indexed — Yellowtom.

Yellowtom, a large UK business directory, had a critical indexation problem — over 40 million pages were no-indexed and invisible to Google. We identified and resolved the issue. The result was a 10× increase in organic traffic.

Client
Yellowtom
Industry
Business Directory
Service
SEO Audit
Also
Technical SEO
Headline Result
LIVE
40M+
Pages Identified and Indexed
10×
Organic Traffic Growth
274,802
Organic Search Users
420,484
New Users Driven by Organic
The Challenge

The problem we were brought in to solve —
for Yellowtom.

Yellowtom is one of the UK's largest business directories, with tens of millions of pages covering businesses across the country. Despite this enormous content library, organic traffic was a fraction of what it should have been. A critical technical audit revealed the root cause: over 40 million pages were no-indexed and completely invisible to Google.

Yellowtom
Business Directory
ClientYellowtom
IndustryBusiness Directory
ServiceSEO Audit
Service 2Technical SEO
Service 3Indexation
What We Did

The approach that delivered the result —
for Yellowtom.

SEO AuditTechnical SEOIndexation

We conducted a comprehensive technical indexation audit, diagnosing the exact directives causing mass no-indexation. We worked through the fix systematically — updating robots.txt rules, resolving conflicting meta directives, and implementing a crawl budget strategy to ensure Google could discover and index the full page estate efficiently.

The Results

What the numbers looked like —
when we were done.

40M+
Pages Identified and Indexed
10×
Organic Traffic Growth
274,802
Organic Search Users
420,484
New Users Driven by Organic

The indexation fix unlocked the site's full potential. Organic traffic grew 10× following the resolution. Organic search users reached 274,802 and drove 420,484 new users — making organic the dominant acquisition channel for the platform.

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