Practical guides and opinions on technical SEO, Core Web Vitals, and building websites that rank.
A practical AI-based SEO audit checklist for 2026 — how to use ChatGPT and other AI tools to speed up and sharpen your SEO audit process, with the prompts and steps that actually work.
Read more →How to use Claude AI for SEO audits — step-by-step prompts, a practical checklist, and what Claude does well (and doesn't) when auditing UK websites in 2026.
Read more →A complete, practical SEO audit process in 20 steps for UK websites in 2026 — from Search Console baseline to AI Overview visibility, covering every layer of technical health, content quality, and competitive positioning.
Read more →How to build a stronger, more trusted Google Business Profile reputation for your UK business in 2026 — from profile completeness to systematic review generation, photo strategy, and GBP posts that keep your profile active.
Read more →Magento SEO UK guide for enterprise stores in 2026 — technical optimisation, URL architecture, crawl budget management, schema markup, and the specific fixes that move large Magento catalogues up UK Google rankings.
Read more →Five copy-paste professional templates for responding to negative Google reviews in the UK — for trades, restaurants, professional services, retail, and healthcare. Adapt and use immediately.
Read more →How UK small businesses build, protect, and recover their online reputation in 2026 — Google reviews, AI search visibility, review generation, and what to do when something goes wrong.
Read more →How AI search is changing online reputation management for UK businesses in 2026 — what ChatGPT, Perplexity, and Google AI Overviews say about your business, and how to shape it.
Read more →The most damaging SEO audit mistakes UK businesses and agencies make in 2026 — from auditing the wrong things to misreading what the data actually means. What to avoid and what to do instead.
Read more →A technical SEO audit checklist for 2026 with a full schema markup section — covering crawlability, indexation, Core Web Vitals, structured data types, and the UK-specific technical issues most audits miss.
Read more →