SEO
How to Optimise Your Google Business Profile in 2026 (Step-by-Step)
A practical, step-by-step guide to Google Business Profile optimisation in 2026. Categories, posts, photos, services, attributes, reviews
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SEO and web development, unpacked
Practical guides and opinions on technical SEO, Core Web Vitals, and building websites that rank.
SEO
How to Respond to Negative Google Reviews (With Real Examples)
Negative Google reviews damage rankings, conversion, and trust if mishandled. Here is exactly how to respond to negative reviews professionally
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Hyperlocal SEO: How to Rank in Your Neighbourhood, Not Just Your City (UK Guide)
Most UK local SEO targets the city level. Hyperlocal SEO targets the neighbourhood, postcode, or borough. Here is how to rank in specific UK areas — postcodes
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Local SEO for Dentists: A Complete Guide for UK Dental Practices
A practical, sector-specific guide to local SEO for UK dentists. How to rank in Google Maps, build a strong review profile
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Local SEO for Plumbers: How to Get Into the London 3-Pack
London plumber SEO is one of the most competitive local search markets in the UK.
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Local SEO for Restaurants: What Actually Works in 2025
A practical 2025 guide to local SEO for UK restaurants. What actually moves bookings — from Google Business Profile to review velocity, photography
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Local SEO for Solicitors: How Law Firms Rank in Google Maps
A practical guide to local SEO for UK solicitors — how to rank in the Google Maps 3-pack and win more instructions from local search.
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Local SEO vs Organic SEO: What's the Difference and Which Do You Need?
Local SEO and organic SEO are related but distinct disciplines. Here is a clear comparison of how they differ, when each one matters most
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What Is NAP Consistency and Why Does It Matter for Local SEO?
NAP consistency is one of the most underrated foundations of local SEO.
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What Is the Google 3-Pack and How Do You Get Into It? (2026 Local SEO Guide)
The Google 3-Pack is the most valuable real estate in local search. Here is what the 3-Pack actually is, the ranking factors that determine who gets in
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